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Maverick is the story or Ricardo Semler and his family business SEMCO. It's about SEMCO's tranformation from a traditionally structured business into a revolutionary work culture which broke all conventional business cultural norms.
What is the goal of workers in any company? Is it money? Is it job satisfaction? Do things like trust, flexibility and freedom make a difference in the functioning of a company and its workers? Is frequent change a risk? Maverick is the story of how Ricardo Semler has revolutionised modern business with his bold ideas and concepts of freedom in the workplace that turned SEMCO, a manufacturer of a range of products from empty oil tankers to air conditioners into a case study for such giants as General Motors and IBM.
Semler describes how he turned his successful company into a culture, in which employees set their own salaries and work hours, evaluate, hire and fire their fellow workers and amongst other things vote on managerial candidates.
In a period of fourteen months, not one worker has left the company. In the process of making change, Semler grew the business six fold despite business pressures such as a recession and high inflation.
Through a series of trial and error Semler discovered new techniques to keep workers motivated enough to take SEMCO in a new direction.
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