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What makes iconoclasts so astoundingly creative and successful?
They overcome mental barriers that stop most of us cold. The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure, and the inability to persuade others. But, like an iconoclast, you can break through these barriers.
Leading neuroscientist Gregory Berns shows how, in this tour of the science behind thinking differently. Did you know that when you see the same thing over and over again your brain expends less and less energy? Your mind already knows what it is seeing, so it doesn't make the effort to process the event again. Just putting yourself in new situations can make you see things differently, and jump-start your creativity.
Berns connects insights like these, to vivid stories of the iconoclasts, who epitomise them. Young Walt Disney spent hours staring at his drawings on a movie screen, as he imagined motion pictures and illustrations, combining in a revolutionary way. David Dreman, trader extraordinaire, overcame his fear of failure by understanding the psychology of the markets and capturing tremendous value, in otherwise ignored stocks. Ray Kroc created new social connections with his McDonald's customers, dominating his industry.
The most creative and innovative ideas, have come from individuals who do what others say can't be done. You too, can break away from the innate urge to confirm- and move beyond your previous limitations. Understand the roadblocks in the way of your success. See reality differently, set aside your fear, and expand your social intelligence. You'll find yourself innovating more creatively and, be able to implement your fresh ideas with major impact.
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